About

Challenging conventional aesthetics, Alice Edgeley creates her own version of bold glamour by following her instincts rather than the orthodoxy of current fashion. Alice has a fundamental understanding of the female form in all its glorious incarnations and passionately believes that glamour and beauty are not determined by numbers, be it on a dress label or a birthday cake. Frustrated with the narrow parameters of much of the fashion industry, Alice recognises that most women are not a standard size and this is reflected in the bespoke service that is an imperative element of the Edgeley experience.

The Edgeley shop serves as retail space, design studio, fitting room and inspiration haven. Situated at the beating heart of Fitzroy’s Gertrude Street, the shop and its eclectic collections have helped turn the area into a vibrant design destination. Two Edgeley collections are produced per year, as well as a smattering of one-off creations which are offered for sale through the shop.

The shop also stocks a selection of hand-picked designers who share the same Edgeley ethos, curated by Alice's expert eye. These include hand-made leather accessories by Tusler, pop art perspex earrings by Doodad and Fandango, and the wild animal print silk scarves of Cleo Ferin Mecury.